Most brand audits start at the door.
Mine start before your client arrives.
And stay with them long after they’ve left.
PORTO | IBERIAN PENINSULA | EUROPE
I work with premium hospitality, gastronomy and retail brands to identify the specific disconnects between what a brand promises and what a client actually perceives.The deliverable is a Sensory Friction Audit — a dense diagnostic document mapping the full perception journey.
From the first pixel to the last impression — and what happens after the client leaves.Three weeks. Five layers. One document that names what's costing you perceived value.
In the acoustic frequency of a dining room.
In the narrative gap between a booking email and a lobby.
In the texture that contradicts the price point.
In the follow-up message that erases what the experience built.This is what I map: from the first digital touchpoint to the last impression a client carries away.
They hired mixologists; they refreshed the menu. The chairs were velvet; the gin was premium.The issue was the floor. Polished marble looks expensive but reflects high-frequency clatter such as heels, spoons and laughter - creating a 'sonic blur.'
It’s mentally taxing to hold a conversation in a room that echoes your own noise. Humans avoid environments that demand high cognitive load for a simple chat.I named the noise. They added the rugs. Now, the guests stay for the third cocktail.
No forms. No scheduling links. Just an email.